For small to large businesses, the new Digital Age can seem daunting. Why is it so much harder to find a new customer? When I do find a new customer or they find me, why are they asking these crazy, specific questions?
I think you would be hard pressed to find an individual, a group, a division, or a company that does not want to overarchieve. Want or desire vs. realizing overachievement can at times seem worlds apart. The larger the gap, the higher the frustration.